Lead Magnets Explained: Definition, Basics & 17 Examples

An eBook also gives you the opportunity to build a relationship with your prospective customers by adding hyperlinks that lead them back to your site. It’s easy to digest and gives prospects something they can refer back to again and again. If you’re looking for a long-term relationship with your prospects, I’d advise you to go with an eBook. If you like the graphics on our page, please feel free to use them.

But you can also stockpile a few to use as lead magnets. It’s relevant to the site’s audience, has a unique headline, and incorporates a great call to action (CTA). It’s completely free to use, but as soon as you submit your numbers, a highly-targeted offer to “Browse Projects” appears below the results. I also saw some calculators that were completely free, no signup necessary.

Web visitors are happy to hand over contact details if they get a free eBook for their trouble, according to almost one in five business leaders. It’s a meaty text guide to a particular topic that your business specializes in. Hubspot offers a download of lead magnets their free report in exchange for contact details and company information. If your company offers something valuable for free, such as a calculator tool, a PDF download or a discount, web visitors are more likely to hand over contact details in exchange. The ‘magnet’ symbolizes attracting more leads, which is vital when you’re growing your small business. You can also invest in a digital marketing company for your business so that they can handle it for you.

• Common types of Lead Magnets include downloadable PDFs, case studies, resource lists, and videos.
• Some companies “gate” their best content, making it impossible for you to access it without providing your email address.
• Product catalogs are powerful lead magnets, especially for e-commerce businesses and retailers.
• This travel itinerary template allows you to showcase potential vacation experiences or destinations in a visually rich, day-by-day format.
• It’s designed for e-commerce businesses, but you can customize it for virtually any industry or topic.

Does the choice of lead magnets vary if you’re targeting a specific audience (B2B, B2C, or both)?

A/B testing your lead magnets can help you determine which ones produce the most leads. Refining your offer over time is important, as is creating new offers, as the tastes and needs of your target audience evolve. In the short term, your lead magnet will function as a passive source of warm leads for your business. So far we have focused on strategy and marketing of creating lead magnets. Providing an actual PDF doc is valuable to someone who wants to do their research in advance of travelling. Many of my readers can’t consume an entire blog post in one sitting.

Consider offering a planner lead magnet as both a free printable download and a digital PDF file that users can fill in on their computers. Planners for weddings, like the one from Basic Invite pictured above, can be extremely helpful for people going through an unfamiliar experience. Depending on your audience you may want to offer daily, weekly, or monthly planners, as well as strategic planners for accomplishing a particular goal in your industry. Planners are one of the oldest lead magnets in the book because people are always on the lookout for one that will help them organize better. There are no rules when it comes to toolkits, so throw lots of ideas out there and see what your audience finds vital.

For example, the “10x Your LinkedIn Game” Kit includes deep dive research, a profile playbook, and a cheatsheet to get started quickly. For example, HubSpot, a longtime leader in the field of lead magnets, offers “Kits” to help users reach specific goals. It packages multiple resources into a single asset to create more value. Design a spreadsheet that people in your industry would find useful. Alternatively, if they’re afraid of spreadsheets, they might need someone to set up a spreadsheet for them.

Moreover, they’re pretty simple to set up, and the long-term benefits strengthen your brand. In this guide, we’ll explain what lead magnets are and give you ideas to create your own. Conversion rate optimization (CRO) tools show where visitors experience friction that stops them from buying or signing up,… This is an empirical way to test performance and make sure that you really are maximizing the number of high-intent leads that a particular magnet is bringing in.